smarter
our new laundry detergent is made with smartclean technology™, a patent-pending
formula using a radical technology to deliver outstanding cleaning power but with 1/4th the dose of the leading national brand. so 50 loads in one lil' bottle that
works in H.E. + standard machines.
huh? we'll explain. getting your clothes clean requires cleaning agents that are made up of surfactants.
surfactants bond to dirt and stains in the wash, lifting them up and washing them away in the rinse cycle.
conventional laundry detergents have surfactants suspended in H20. ours flips that on its head - surfactants
outside, H20 inside so a little is all you need - four pumps to be exact.
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easier
a revolutionary detergent calls for revolutionary packaging. our laundry detergent's design offers you a better
experience with a no-mess, precision-dosing pump that is simple enough for everyone to use and eliminates wasted
detergent. (plus, we've discovered using a pump is kinda fun.) forget fumbling with the drippy cap and hard to read
pour lines - four easy pumps is all you need to get your wash on.
and the compact, lightweight bottle fits in one hand (and most purses) so you can lighten your load - particularly handy
if you've got a trek to the laundromat or a baby on your hip.
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greener
our high-powered, plant-based formula is made using 95% natural and renewable ingredients. it's readily biodegradable
and non-toxic in use, for skin-friendly clean clothes. curious? we're completely transparent about our
ingredients, so check them out for yourself.
thanks to our ultra concentrated formula, we could design a teeny package that requires less energy to produce and
creates less waste. our bottle uses over 36% less plastic compared to traditional 2x detergents and 50% of that comes
from recycled plastics.
the result? meet the world's first Cradle to CradleCM certified laundry
detergent, thanks to its comprehensive green design. and like other method products, it's
recognized by the US EPA's DfE program for its safer chemistry.
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